| Registration deadline | July 1, 2010 |
| Case download | July 5, 2010 |
| Case analysis report submission deadline | July 14, 2010 |
| Finalists announcement | July 26, 2010 |
| Business Case Competition final | August 5, 2010 |
| 1st Winner | : | 1,600 USD | |
| 2nd Winner | : | 1,100 USD | |
| 3rd Winner | : | 700 USD | |
| 4th Winner | : | 500 USD |